The Denim Industry Needs To Make This Big Change Now

One of the ironies of our industry – the denim industry – is that we use a lot of water but manufacture our products in places we know don’t have water. If you don’t believe me, check out this unbiased report from the World Bank. It identifies which countries have the most freshwater...

Does it Ever, Ever Biodegrade?

Picture this: a future time, perhaps 10 years from today.  It’s Christmas morning and a young kid opens the Christmas gift his grandparents gave him.  He unpacks it quickly hoping he likes whatever is being given because he needs to look happy and the best way to do that is to actually...

Neil Young’s Cotton Crusade Has Incorrect Data

When I was in grade 2, I had nothing to share with my class during “show and tell.” To make my time in front of the class interesting I informed everyone that my mum delivered twin girls the day before - which was a complete fabrication. My little “story” lit up the entire class the way Thomas Edison’s...